I have used the phrase Subject Matter Experts, but multimedia journalist is more accurate. I have a degree in Communications and 35 years as a working journalist, mostly in the automotive sector. I’ve writte thousands of stories that were published in print and online. I produced more than 50 hours of cable television for several National networks. I also produce content for smaller clients, mostly businesses.

I have mixed feeling about AI because it is slowly taking away jobs from professional creatives and peers. I occasionally use it to help clients, but I do not rely on it. AI is not a specialist. It is a machine.

I recently used AI to create lapel pins for a city’s animal services department. The experience was great. But I only use AI in certain conditions.

Start by doing some research and learning what your competitors are doing online. You could benefit from a professional multimedia consultant. I offer this service. Putting up a shingle isn’t going to go anywhere. You must create a reason for visiting your Website, whether it is learning something new, or offering a newsletter or Vlog. Find your niche and own it. You’ll be surprised how many people will be interested in what you have to say. Whatever you do. Do it professionally. People do care about quality sites, especially the people at Google!

I sit down, either in person, on the phone or remotely at the computer, with every prospective client and I listen to their stories.

Some of my clients simply want a series of short stories about products they manufacture. That’s an easy thing to quote once I know more about the product(s), and how in-depth the research will be.

Others want a complete Website redesign with creative video elements, all tailored to their business.

You see, no one client wants the same kind of creative. So listing prices isn’t an exact science. But here’s an estimate based on past experiences:

My Website design using Squarespace begins at $2,500, + expenses, if any.

Photography begins at $1,800 per day, + travel. Half-day is $900, + travel and expenses.

Video Editing begins at $150 per hour using FCPx or Adobe.

Video Production begins at $1,800 per day, + travel and expenses.

Dogs, Cars and the Outdoors. In no certain order.

Yes. Do you have a gig for me in Hawaii?